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Online Advertising Revenue by Visits

Online advertising revenue is the money brought in by those advertisements with which site visitors interact.

Online advertising revenue equals the sum of the cost per thousand impressions and the cost per click times the click rate times the visitor rate and impressions per visit divided by the number of visits.

Formula

QuantityVariable["R", "MoneyPerTime"] == Quantity[1, IndependentUnit["visits"]^(-1)]*(QuantityVariable["CPM", "Money"] + QuantityVariable["CPC", "Money"]*QuantityVariable["CTR", "Unitless"])*QuantityVariable["V", "VisitRate"]*QuantityVariable[Subscript["f", "V"], "Unitless"]

symbol description physical quantity
R revenue "MoneyPerTime"
CPM cost per thousand impressions "Money"
CPC cost per click "Money"
CTR clickthrough rate "Unitless"
V visitor rate "VisitRate"
fV impressions per visit "Unitless"

Forms

Examples

Get the resource:

In[1]:=
ResourceObject["Online Advertising Revenue by Visits"]
Out[1]=

Get the formula:

In[2]:=
FormulaData[ResourceObject["Online Advertising Revenue by Visits"]]
Out[2]=

Use some values:

In[3]:=
FormulaData[ ResourceObject[ "Online Advertising Revenue by Visits"], {QuantityVariable[ "R","MoneyPerTime"] -> Quantity[10000, ("USDollars")/("Days")]}]
Out[3]=

Publisher Information