Online Advertising Revenue by Impressions
Online advertising revenue is the money brought in by those advertisements with which site visitors interact.
Online advertising revenue equals the sum of the cost per thousand impressions and the cost per click times the impression rate.
Formula
![QuantityVariable["R", "MoneyPerTime"] == (QuantityVariable["CPM", "Money"] + QuantityVariable["CPC", "Money"]*QuantityVariable["CTR", "Unitless"])*QuantityVariable["I", "ImpressionRate"]](https://www.wolframcloud.com/objects/resourcesystem/marketplacestorage/resources/601/601cdd8d-1df0-4054-9dac-e1076ed001ba/Webpage/FormulaImage.png "Copy to Clipboard")
| symbol | description | physical quantity |
|---|---|---|
| R | revenue | "MoneyPerTime" |
| CPM | cost per thousand impressions | "Money" |
| CPC | cost per click | "Money" |
| CTR | clickthrough rate | "Unitless" |
| I | impression rate | "ImpressionRate" |
Forms
Examples
Get the resource:
| In[1]:= | ![ResourceObject["Online Advertising Revenue by Impressions"]](images/601/601cdd8d-1df0-4054-9dac-e1076ed001ba-io-1-i.en.gif){kind=small} |
| Out[1]= |  |
Get the formula:
| In[2]:= | ![FormulaData[
ResourceObject["Online Advertising Revenue by Impressions"]]](images/601/601cdd8d-1df0-4054-9dac-e1076ed001ba-io-2-i.en.gif){kind=small} |
| Out[2]= |  |
Use some values:
| In[3]:= | ![FormulaData[
ResourceObject[
"Online Advertising Revenue by Impressions"], {QuantityVariable[
"I","ImpressionRate"] ->
Quantity[100, IndependentUnit["impressions"]/("Seconds")]}]](images/601/601cdd8d-1df0-4054-9dac-e1076ed001ba-io-3-i.en.gif) |
| Out[3]= |  |