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Online Advertising Revenue by Hits

Online advertising revenue is the money brought in by those advertisements with which site visitors interact.

Online advertising revenue equals the sum of the cost per thousand impressions and the cost per click times the click rate times the hit rate and impressions per hit divided by the number of hits.

Formula

QuantityVariable["R", "MoneyPerTime"] == Quantity[1, IndependentUnit["hits"]^(-1)]*(QuantityVariable["CPM", "Money"] + QuantityVariable["CPC", "Money"]*QuantityVariable["CTR", "Unitless"])*QuantityVariable["H", "HitRate"]*QuantityVariable[Subscript["f", "H"], "Unitless"]

symbol description physical quantity
R revenue "MoneyPerTime"
CPM cost per thousand impressions "Money"
CPC cost per click "Money"
CTR clickthrough rate "Unitless"
H hit rate "HitRate"
fH impressions per hit "Unitless"

Forms

Examples

Get the resource:

In[1]:=
ResourceObject["Online Advertising Revenue by Hits"]
Out[1]=

Get the formula:

In[2]:=
FormulaData[ResourceObject["Online Advertising Revenue by Hits"]]
Out[2]=

Use some values:

In[3]:=
FormulaData[ ResourceObject[ "Online Advertising Revenue by Hits"], {QuantityVariable[ "CPC","Money"] -> Quantity[0.15, "USDollars"], QuantityVariable["CTR","Unitless"] -> 0.01`, QuantityVariable["H","HitRate"] -> Quantity[3000000, IndependentUnit["hits"]/("Days")], QuantityVariable[ \!\(\*SubscriptBox[\("f"\), \("H"\)]\),"Unitless"] -> 1, QuantityVariable["CPM","Money"] -> Quantity[1, "USDollars"]}]
Out[3]=

Publisher Information